Privacy Policy
Graveney Equine
Last updated: March 2026
Graveney Equine is committed to protecting your personal data and respecting your privacy.
This policy explains how personal data is collected, used and protected.
1. Data Controller
Graveney Equine is the data controller responsible for personal data collected through this website.
Contact:
info@graveneyequine.co.uk
2. Personal Data We Collect
We may collect the following personal information:
Information you provide
- name
- email address
- information submitted through contact forms
- email subscription information
Purchase information
Where purchases are made directly through the website we may collect:
- name
- email address
- billing information
- purchase details
Payment information is handled by secure third-party payment providers and is not stored by Graveney Equine.
Website usage information
We may collect limited technical information such as:
- IP address
- browser type
- device type
- pages visited
- time spent on pages
This information helps improve the website.
3. How Your Data Is Used
Personal data may be used to:
- send book updates and launch information
- process purchases
- deliver digital products
- respond to enquiries
- improve website performance
- maintain website security
- comply with legal obligations
4. Lawful Basis for Processing
Under UK GDPR we rely on the following legal bases:
Consent
For sending marketing emails about the book.
You may withdraw consent at any time by unsubscribing.
Contract
For processing purchases and delivering products.
Legitimate interests
For website administration, analytics and security.
5. Email Marketing
If you sign up for book updates:
- your name and email address will be stored securely
- emails will relate to book updates, pre-orders and launch discounts
Email communications are managed through Mailchimp.
You can unsubscribe at any time using the link included in each email.
6. Third-Party Service Providers
We may use trusted third-party services to operate the website.
These may include:
- Jotform (form submissions)
- Mailchimp (email marketing)
- website hosting provider
- payment processors
- Amazon (book purchases)
- embedded platforms such as YouTube or social media feeds
These providers may process personal data in accordance with their own privacy policies.
7. Data Retention
Personal data is retained only as long as necessary.
Typical retention periods include:
Email subscribers – until you unsubscribe
Purchase records – retained for accounting and tax obligations
Contact enquiries – retained only as long as necessary to respond.
8. Your Rights
Under UK GDPR you have the right to:
- access your personal data
- correct inaccurate data
- request deletion of your data
- withdraw consent for marketing
- restrict certain processing
- object to data processing
- lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise your rights contact:
info@graveneyequine.co.uk
9. Cookies
This website may use cookies and similar technologies to:
- ensure the website functions properly
- analyse visitor behaviour
- support embedded content such as video or social media
Where required, users will be given the option to accept or decline non-essential cookies through a cookie banner.
10. Data Security
Reasonable measures are taken to protect personal data from loss, misuse or unauthorised access.
However, no method of online transmission can be guaranteed completely secure.
11. External Websites
This website may link to external websites including Amazon and social media platforms.
Graveney Equine is not responsible for the privacy practices of external websites.
12. Changes to This Policy
This policy may be updated from time to time.
The latest version will always be available on this website.